Aaron Stevens here from www.mlm-secrets-smashed.com. Today’s subject is Split Page Testing.
So, what is split page testing? Well, split page testing is the process of splitting up your visitors and sending half to capture page A and the other half to capture page B, and the reason we want to do this is to find which capture page is more effective in converting visitors to leads. Once you have found which page has higher conversion rates you are able to maximize your advertising dollar.
You might have many ideas or designs for your capture page, and you can use this technique of testing each of your capture pages, however I recommend testing just two pages at a time. Use this technique on no more than two pages at a time, and after 4-5 days you can review your conversion rates. The site with the highest conversion rate is the site you’ll use in the next split page test. Continue the process until you narrow down the capture page which is your highest converter.
There are many different approaches you can take to creating different capture pages for testing. They can range from having a page with text only and a simple web form to having a page with text, video, audio and web forms. Imagination is the key here. Play around with the formatting of the page as well, it has been proven to make a significant difference in conversion rates. Change the video from being on the left to the right, with the text on the right or left. Change where the signup form is, change the background colour, change the font. There are a lot of different things you can test, but the most important are the media content and positioning of it.
How do I start to implement this once I have some capture pages to test?
There are a couple of different ways, but for the sake of this article I’ll assume you do not have an automatically rotating capture page.
Lets take Google Adwords as an example. You would setup your ad campaign and load your keywords. You now need to create two ads; each ad is to have exactly the same heading, and ad text. The only difference being is the URL which traffic will be directed to. On one ad. you would put the URL of capture page A, and on the other you would put the URL of capture page B.
Read this section carefully and make sure you understand it because this is the most important part, if you get this wrong you are NOT split page testing. What you need to do now is setup your Google PPC campaign to evenly rotate your two ads which are driving traffic to your two capture pages. If you’re not sure how to do this, I’ll walk you through it. I’m assuming you’re already signed into your account. Select your ad. Campaign, then select the ‘settings’ tab and scoll down to ‘Advanced settings’. You’ll find an option for ad. Rotation. Click on ‘Edit’, and select ‘rotate’, your ads will now rotate evenly and send the visitors equally between your capture pages A and B.
Split page testing is essential in being able to run an effective advertising campaign. Using this technique will help you save your advertising dollars, whilst getting better results. I guarantee once you find your best capture page, you’ll be another step in front of the competition.
Aaron Stevens
http://www.mlm-secrets-smashed.com/
www.facebook.com/aaron.stevens81
Wednesday, October 7, 2009
Sunday, September 20, 2009
Why are you in the business you're in?
Hello and welcome. Aaron Stevens from http://www.mlm-secrets-smashed.com/, I hope you’re doing well.
What I want to talk to you about today is 'why you’re in the business you’re in', and it’s a question you really need to ask yourself. Because if you don’t know the answer, then I’m afraid you’re already in a bit of trouble and it could be the reason why you’re not doing as well as you’d like to.
I’m going to take you through a process my business coach took me through a few years ago, and it’s going to dig deep into your thought processes. For some it could be a bit too confrontational because you've never put much thought into the subject. But it absolutely needs to be done so you can have a focal point. And the way I’m going to do this is to take you through my example, you can adapt this to suit yourself, but it’s important to keep going through the steps until you simply can’t go any further.
OK here’s my example….
Business Coach: Why are you in business?
Aaron Stevens: To earn a good income.
Business Coach: Why do you want to earn a good income?
Aaron Stevens: So that one day I can be completely financially independent.
Business Coach: Define financially independent?
Aaron Stevens: Never having to work in my life ever again.
Business Coach: And why do you want to be financially independent and never have to work again?
Aaron Stevens: Well, I’d rather be doing the things I enjoy rather than the things I have to do in order to survive.
Business Coach: What exactly would you do?
Aaron Stevens: Spend more time with family, holiday around the world, be the master of my own time, conduct business.
Business Coach: Ok, so they all sound good, but conducting business? So you would consider conducting business something you enjoy doing rather than something you need to do in order to survive?
Aaron Stevens: Yes.
Business Coach: Good. I think we have found the reasons why you are in business, to enable you to spend time with the people you love, and spend time doing the things you love.
And that’s the example of how it’s done. Do this for yourself, take your time and be truthful, there are no right or wrong answers, just truthful answers. If you've never done anything like this before I expect it will take some deep thought.
Once you have defined why you’re in the business you in, write it down immediately on paper and stick it up on your work desk, read it everyday. And when things get tough (and they will), and you feel like giving up, then read your core reason as to why you are doing what your doing. You’ll find it a great tool for refocusing when you get off track.
Aaron Stevens
http://www.mlm-secrets-smashed.com/
http://www.facebook.com/aaron.stevens81
What I want to talk to you about today is 'why you’re in the business you’re in', and it’s a question you really need to ask yourself. Because if you don’t know the answer, then I’m afraid you’re already in a bit of trouble and it could be the reason why you’re not doing as well as you’d like to.
I’m going to take you through a process my business coach took me through a few years ago, and it’s going to dig deep into your thought processes. For some it could be a bit too confrontational because you've never put much thought into the subject. But it absolutely needs to be done so you can have a focal point. And the way I’m going to do this is to take you through my example, you can adapt this to suit yourself, but it’s important to keep going through the steps until you simply can’t go any further.
OK here’s my example….
Business Coach: Why are you in business?
Aaron Stevens: To earn a good income.
Business Coach: Why do you want to earn a good income?
Aaron Stevens: So that one day I can be completely financially independent.
Business Coach: Define financially independent?
Aaron Stevens: Never having to work in my life ever again.
Business Coach: And why do you want to be financially independent and never have to work again?
Aaron Stevens: Well, I’d rather be doing the things I enjoy rather than the things I have to do in order to survive.
Business Coach: What exactly would you do?
Aaron Stevens: Spend more time with family, holiday around the world, be the master of my own time, conduct business.
Business Coach: Ok, so they all sound good, but conducting business? So you would consider conducting business something you enjoy doing rather than something you need to do in order to survive?
Aaron Stevens: Yes.
Business Coach: Good. I think we have found the reasons why you are in business, to enable you to spend time with the people you love, and spend time doing the things you love.
And that’s the example of how it’s done. Do this for yourself, take your time and be truthful, there are no right or wrong answers, just truthful answers. If you've never done anything like this before I expect it will take some deep thought.
Once you have defined why you’re in the business you in, write it down immediately on paper and stick it up on your work desk, read it everyday. And when things get tough (and they will), and you feel like giving up, then read your core reason as to why you are doing what your doing. You’ll find it a great tool for refocusing when you get off track.
Aaron Stevens
http://www.mlm-secrets-smashed.com/
http://www.facebook.com/aaron.stevens81
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